FY23 TJ Maxx Back to School Campaign
Role: Art Direction & Design
The Back to School campaign set was developed in collaboration with another art director as part of the overall Fall season look. For the back-to-school campaign, I developed a curved wall to help our child models interact physically to create more energetic poses. The curved wall allowed us to create a more dynamic and engaging background for the kids. Finally, the curved wall gave us a more creative way to stage our photoshoot.
We made sure to capture a variety of poses and expressions, as well as different angles of the wall to create an interesting visual. The curved wall also provided a great background for the lighting effects we used during the photoshoot. Overall, it was a successful photoshoot that highlighted the product in a fun and creative way.
