The goal for the Fall FY22 season was to create a modular, high-impact environment that complemented a diverse range of textures—from heavy denims and knits to sleek satins and sequins. The design utilized a warm, energetic palette of reds, oranges, and pinks to create a "sunset" glow that felt both seasonal and forward-looking.
My Role
Lead Set & Graphic Design: Conceptualized and executed the physical environment and color strategy.
Asset Management: Coordinated the selection of materials (foam core, acrylics, and color-aid paper) for consistent brand rendering across all media.
This project demonstrated the power of analogous color schemes in commercial set design. By restricting the palette to a specific slice of the color wheel, we created a cohesive "world" for the campaign that felt premium and intentional.
The set was designed to be modular. We utilized angled flats and platform steps in varying shades of pink and orange to create a sense of forced perspective. This allowed the photography team to capture dynamic shots whether they were focusing on full-body editorial looks or tight detail shots of accessories.
