This branding project involved designing a logo for a music streaming company targeting Generation Z. The goal was to create a modern, inclusive, and memorable identity that reflects themes of music and technology. The logo features a triangle play button to symbolize movement and sound, using Gestalt principles like closure and symmetry to create visual harmony. A vibrant, gender-neutral color palette was chosen to appeal to a diverse audience, and a sans-serif typeface was used for readability and accessibility.
The logo communicates energy, speed, and a passion for music, aligning with the values and aesthetics of a tech-savvy, youthful audience. Accessibility was a key consideration, with contrast ratio testing ensuring WCAG compliance. While no major revisions were needed, ongoing testing and refinement will help maintain the logo’s relevance and effectiveness. This artifact showcases strong branding strategy, thoughtful design execution, and a clear understanding of audience needs.
