This multi-channel campaign was created for Fresh Fare Farms, a local food initiative promoting sustainable meal prep services. The project spans print, digital, and social media platforms, with a cohesive visual identity that emphasizes community impact and food insecurity awareness. The campaign uses warm, organic colors and approachable typography to convey freshness and trust, while adapting each format to its audience—magazine ad, animated digital ad, and seamless social media carousel.
The design effectively communicates the message “Local. Sustainable. Fresh.” across all touchpoints, encouraging users to take action while supporting local agriculture. Unique features include consistent branding across channels, integration of social impact messaging, and engaging visual storytelling. Suggested improvements include adding accessibility features, refining animation pacing, and exploring interactive elements to enhance usability and engagement across platforms.
