The UX/UI Landing Page Redesign project aimed to improve clarity, visual hierarchy, and user engagement based on feedback from multiple rounds of usability testing. Targeting potential customers unfamiliar with the brand, the redesign focused on building trust and guiding users toward booking a consultation. The layout was simplified, content flow improved, and calls to action made more prominent. Design principles such as proximity, hierarchy, and white space were used to reduce cognitive load and enhance readability.
This artifact showcases your ability to iterate based on user feedback and apply UX best practices effectively. It reflects a strategic approach to content organization and user engagement. While the design is strong, future improvements could include A/B testing different layout variations and refining the form design to boost conversion rates. The project highlights my skills in responsive design, user research, and conversion-focused UX strategy.
